Case Study: Be Well Holistic Massage Wellness Center, P.A.
Truly Redefined to Capture the Essence of the #1 Health & wellness Center in Ocala, Florida
Company and Challenge
Struggling to Convert and Get Customers through Google
Be Well Holistic Massage Wellness Center, P.A.
The vision was there and all the pieces were in place to provide a stellar, much-needed service in Ocala, Florida.
The problem is one that most local business owners have, and that’s, visibility and when they did attract visitors, they failed to convert them.
They had a website, although, it was DIY which the owner had trouble navigating and ultimately, spending way to much time on it than it was worth.
For most of their high level keywords, they ranked sub 30.
👉Outdated and non-functional website
👉Lacked aesthetic appeal
👉Low ranking SERP keywords
👉Low ranking in Google Maps
👉Lacked precise call to actions
Strategy
To Solve Prospective Client Pain Points While Providing an Unforgettable Experience
The strategy was simple, but getting there was the difficult part. Be Well Holistic Massage Wellness Center, P.A. had to standout in a very competitive niche with already well-established businesses offering similar services.
To have an amazing vision and service that no one knows exists is almost futile, so to do this they needed visibility. This started with five main objectives.
1️⃣Completely redefined website that’s aesthetically appealing and functional
2️⃣Create consistent branding across website and all social media accounts
3️⃣Rank #1 in Google search for all high value keywords
4️⃣Rank #1 in Google Maps for all high value keywords
5️⃣Increase conversions with precise call to actions
Solution
To Create an Unforgettable Experience that Attracts and Converts
To meet the five objectives, it all started with a strategy call with the business owner. We agreed that creating consistent branding including colors, new logo, and font, and messaging was paramount.
Then, I got to work on building a completely custom website that now boasts more than 30 pages and 50 blog articles, all with unique content.
👉Built a custom website with consitent branding throughout with more than 80 URLs
👉Social media accounts were updated with regular posting on FB and IG
👉Achieved the top spot in Google search for all high value keywords within 6 months
👉Rank #1 in Google Maps for all high value keywords
👉Conversions increased significantly
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Results
Growth Marketing Allowing Be Well Holistic Massage Wellness Center, P.A. to Expand to a 2nd Location in Ocala, Florida
Over the years, Be Well Holistic Massage Wellness Center, P.A. went from a struggling local day spa to a end-to-end solution for holistic health care.
Due to the huge success including numerous local and regional awards, they were able to expand to a second location in Ocala, Florida.
With one location in the NE and one in the SW part of Ocala, Florida, they have now d9ubled their exposure and significantly increased their services offered.
Now, they have expanded from offering traditional day spa services to include chiropractic care, HALO IR Therapy, acupuncture, meditation, raindrop therapy, and much more.
SEE LIVE WEBSITE
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