The days of creating a website, adding keywords and throwing up a few images in hopes of it ranking well in Google are over. In fact, you could have the most beautiful website that’s engaging and offers all sorts of dental related information, but if it’s not optimized to improve the user experience, no one will ever see it.
To get your website noticed, you must differentiate it from all other dental websites within your area. This includes improving page speed, making sure you’re using properly sized images, and adding infographics like video and images to improve engagement.
Websites that are optimized for people and not search engines, you’ll find this will give you huge ranking consideration and make it easier to get your keywords to page one.
What Effect Do Onsite Factors Have on Improving Dental SEO
Tending to onsite factors on your dentist website will help improve your bounce rate, increase keyword rankings and net you more love from Google. It all starts with improving the usability of your website which search engines equate to being more authoritative than your competitors.
With authority comes rankings, but how does one tend to the numerous onsite factors in order to do so?
Some of the most prominent onsite factors that can have the biggest impact on your dental SEO include:
- Multimedia. Adding relevant images, videos and other forms of multimedia helps improve engagement. With more engagement, your session time increases and bounce rate decreases. Google sees these signals and ranks your site accordingly. Make sure to add ALT tags to images and other forms. AlT tags tell search engines what the media is all about since they’re unable to decipher keywords and a description from the image itself.
- H Tags. Header tags helps segment content and makes it easier for users and search engines to understand what the content is all about. You have 3-5 seconds to capture the attention of users, and with users more apt to skim your content to find the answer to their problems, using H tags will help capture their attention.
- Internal Links. Creating a hierarchy of information helps keep visitors on your site while giving them not only information they’re currently looking for, but other information they may not realize they needed. Link to other pages within your site using header menus and links within your content to other relevant information.
- Schema Markup. Schema is a universal language that the more popular search engines like Google, Yahoo and Bing understand. Considering the numerous web platforms, thousands of themes and plugins, search engines have a hard time deciphering too much information. Schema was born as a universal language making it easier for search engines to understand the content within any page, making it easier to get the page to rank higher in SERPS. Some of the more common types of Schema every dental website should be using include local business, organization, FAQ, bread crumb, site navigation and website schema.
- Page Speed. Google uses page speed as a ranking factor and tending to image compression, image sizing, HTML and other elements can give you a 20% boost in SERPS. For dentist websites, optimizing these onsite factors is one of the best ROI’s and it’s simple to do using free tools like Google PageSpeed Insights.
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